Social media programs, thought leadership, customer marketing, sales tools, and go-to-market strategy
awareness AND SOCIAL
With deep multi-product category and analysis experience, I can help you create and edit press releases for maximum impact, build and execute blog and social media programs, and create byline articles for your PR team to pitch and place.
Whether your demand generation team needs whitepaper assets for email campaigns and content syndication, rapid webinar and seminar content development/delivery, or simply web or email topics and copy, you get proven bench strength to confidently execute your programs.
Equip your inside sales team with call scripts geared towards industry and persona. I build first call or second meeting visual and compelling value-based sales presentations, customer marketing and storytelling, ROI and business cases, and messaging guides.
pricing and product strategy
I create thematic launch presentations that can be shared with analysts and influencers. Solutions for go-to-market TAM and market opportunity analysis, as well as develop pricing and packaging models.