As a CMO/VP of Marketing we know its often hard to balance competing lead goals, new campaign asks, sales tools and channel needs at once. It's easy to get bogged down in the detail, and miss the opportunities to partner with the rest of the organization - with new messaging, tools, and campaigns. We partner with you so you can meet your goals, and proactively deploy new programs.
Demand Generation Leader
Thought leadership programs can be a challenge to keep rolling, especially when you're laser focused on an ever increasing lead goal. Building out a robust set of webinar and seminar content, and keeping momentum around new whitepapers and eBooks that reach and engage early or late stage prospects is core to success. We help by bolstering your programs with fresh content.
Product Marketing Leader
Product Marketers often get pulled in different directions from different teams - PR, demand gen, sales, channel, and product. It's often hard to meet everyone's demands. Our experience extends your organization enabling you to meet sales presentation, competitive intelligence, thought leadership demands, empowering you to add new programs, or simply focus more closely on what matters.
Sales Operations Leader
If you're on point for training the sales organization, or managing competitive programs then we can help. Our experience includes building sales training materials - elevator pitches, objection handling, benefit statements, competitive battlecards and more. You'll get a trusted partner to ensure your #1 stakeholder - sales, has the tools, training, and insights they need to be maximize effectiveness.
The most effective sales leaders pinpoint the opportunities and obstacles so their organizations can be even more successful. The problem is that sometimes it's hard to engage the rest of the organization to help. We partner with you to identify roadblocks, and equip your organization with proven tools and messages they'll love to increase their win-rate and their satisfaction.
Sometimes equipping the channel with the right tools and materials can be one of the most overlooked parts in the organization. We can extend your channel organization with partner marketing tools and strategies - from changing up your pitch for different types of partner, to building tools for channel recruitment, setting the channel you built up for success.
Balancing the competing needs of sales, marketing, and customers in your roadmap is no small challenge. Yet even overlooked features can be compelling launch features and sales messages when you tell the right story. We'll help you rebuild your roadmap as a thematic selling tool, that you'll love sharing with the rest of the organization.