Our mission

We help B2B software companies maximize their sales, marketing and product investments by delivering thought leadership, sales tools, go-to-market plans and strategies. Powered by over 20 years experience delivering value at some of the most successful, category leading and fastest-growing disruptive software companies including Oracle/Hyperion, NetSuite, Workday, CallidusCloud and Adaptive Insights, we apply proven strategies to marketing, sales, and product teams.


We know B2B, because we're 100% focused on B2B applications and cloud computing, and experienced across almost every major category including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Corporate Performance Management (CPM), Sales Performance Management (SPM),  Business Intelligence (BI), and Analytics. We apply it to sales, marketing, and product processes to maximize value for our customers.

Who we are

Paul Turner, Principal


Paul has spent over 20 years in ERP, CRM, CPM, SPM, BI, and Analytics. He started his career implementing business planning and forecasting within Finance at Xerox, and subsequently spent nearly ten years at Oracle/Hyperion, the world's #1 CPM provider, in consulting, product, M&A, and strategy roles. Paul has implemented applications at leading Fortune 500 organizations, and launched one of the industry’s first packaged Sales Performance Management applications while at CallidusCloud - the leading SPM provider. Over the last 10 years Paul been 100% focused on cloud computing. At NetSuite, he ran Worldwide Product Marketing, and at Workday, he launched their mid-market solution, while most recently Paul ran Product Marketing and Strategy at Adaptive Insights, the leading cloud CPM provider.

Paul has been cited in the media and publications including ZDNet; Diginomica; Sandhill.com; Accounting Today; IT Business Edge; TechTarget; Enterprise Apps Today; Network World; CRM Buyer; Destination CRM; CIO.com and many others. Paul is ranked by LinkedIn as one of the Top 25 Product Marketing professionals globally.

Paul has BSc in Computer Science from Lancaster University, England.